Success Stories

AMM Brands LLP is a dynamic hospitality group operating with excellence across Delhi, Dehradun, Mumbai, Jaipur, and Dubai. Our team of 50+ professionals is dedicated to crafting exceptional experiences across diverse formats—from premium beverage services and curated events to modern lounges and gourmet experiences.

Milestones & Brand Portfolio

Elixir Coterie: Specializing in bespoke bartending services, Elixir Coterie has successfully executed over 10,000 events across India and internationally. From molecular cocktails to custom bar menus, it redefines event hospitality .

Chai Lelo: A modern tea lounge brand deeply rooted in tradition, serving authentic Indian teas and flavorful street food. Over 4+ years, Chai Lelo has emerged as a preferred choice at weddings and high-profile gatherings across North India .

MC PAV: Redefining India’s pav-based street food with a gourmet twist. From classic Vada Pav to creative fusion dishes, MC PAV delivers bold flavors and a nostalgic yet modern culinary journey .

Cocktail Week India: The nation’s first global celebration of India’s bar culture, crafted for Gen Z and Millennials. This festival combines whiskey, wine, gin, craft cocktails, delicious food, and music into an immersive hospitality experience .

India Bartenders’ Guild (IBG): A non-profit founded in 2016 to uplift India’s bartending industry through education, responsible drinking, and connecting talent with opportunities. IBG was instrumental in India’s induction into the International Bartender Association .

The Cocktail Shop: A curated platform for premium barware, spirits, tools, and ingredients. Serving professionals in hospitality, this brand stands for quality and expertise in beverage services .

Culinary Experience: A flagship catering brand offering live food stalls, gourmet spreads, and bespoke menus for weddings and corporate events. We bring culinary innovation and diverse flavors to every occasion .

India Bar Show: India’s leading platform showcasing its vibrant beverage industry and mixology talent on a global stage. The event highlights the country’s rapidly evolving hospitality landscape .

 

Impact at a Glance

  • Delivered over 10,000 events globally through signature brands like Elixir Coterie.

  • Built a diverse brand portfolio spanning premium mixology, street food, tea culture, and hospitality events.

  • Advanced bartending education and industry standards through the India Bartenders’ Guild.

  • Positioned as pioneers in cocktail festivals and beverage trade shows.