WE MAKE IT HAPPEN
AMM Brands is a dynamic hospitality group of over 50 experts running across Delhi, Dehradun, Mumbai, Jaipur, and Dubai. We pioneer the future of hospitality through mixing creativity, generation, and operational excellence to raise each guest revel in.
Our commitment to the hospitality sector drives us to innovate across numerous standards, infusing excellence into every layer of the hospitality sector, from luxury bars to street food lounges, and through strategic partnerships increase our footprint inside the hospitality sector globally, ensuring that every interaction reflects the very best hospitality requirements.
At AMM Brands, we don’t just deliver services; we redefine the service panorama and shape unforgettable moments.
Brand Powerhouse
Elixir Coterie has been shaping world‑class bar experiences since 2015, managing over 10,000 luxury events across India and the Middle East. As leaders in the hospitality sector, we deliver zero‑liquor‑loss solutions, bespoke cocktail curation, advanced bar training programs, and flawless operations that raise the bar for hospitality excellence at every celebration.
Chai Lelo brings soulful Indian chai rituals to fashionable audiences with 24×7 Chai Adda lounges, Ayurvedic blends, and revolutionary road meals pairings. Embedded inside the hospitality sector, our group crafts immersive beverage reviews that honor subculture, spark conversation, and push the boundaries of hospitality innovation in each cup.
India Bartenders’ Guild transforms bartending into a celebrated craft through world‑class mentorship, skill‑building workshops, and global brand partnerships. At the core of the hospitality sector, we equip professionals with both foundational techniques and avant‑garde flair, empowering them to elevate service standards and push the boundaries of hospitality at every pour.
India Bar Show is the definitive B2B platform for beverage specialists, uniting distillers, bartenders, bar proprietors, and suppliers. By fostering communication on traits, sustainability, and conscious intake, we pressure the boom inside the hospitality sector and exhibit improvements that redefine the complete hospitality experience.
The Cocktail Shop sources and curates premium bar tools, artisanal ingredients, and DIY cocktail kits for experts and fans. Serving the hospitality sector with unheard of best guarantee and customized help, we equip bartenders to supply memorable, Instagram‑worth moments that outline next‑technology hospitality.
Beer Week India is a weeklong competition celebrating craft beer throughout 20 top breweries in Bangalore. Immersed in the hospitality sector, we design curated tasting periods, brewery tours, pairing workshops, and network events that foster nearby delight, information sharing, and increase local service standards.
Culinary Experience division delivers top class catering solutions for weddings, corporate galas, and themed events. As pillars of the hospitality sector, our chefs and occasion planners collaborate on stay culinary stations, global connoisseur menus, and bespoke service codecs.
MC PAV reimagines Indian avenue food classics with gourmand flair and stay‑action stalls. Anchored in the hospitality sector, we lay out interactive meals trips—from classic Vada Pav served with artisanal chutneys to fusion tacos—that marvel guests, have fun neighborhood flavors, and reveal the warmth of hospitality in each bite.
Hookah Craft stands at the leading edge of premium hookah services, blending Russian craftsmanship, unusual flavor infusions, and live blending stations. Serving the hospitality sector, we deliver increased lounges and event activations wherein style, protection, and fantastic service intersect to create unforgettable social rituals.
India Pub Crawl – Summer of Cocktails Edition offers an unforgettable night of exploration and excitement, taking you through the best bars in the city. Enjoy exclusive cocktails, thrilling drinking games, celebrity bar takeovers, and street dance performances.
The Most Innovative Bartender Competition is an annual showcase wherein India’s top mixologists compete on creativity, method, and presentation. Celebrated across the hospitality sector, this occasion spotlights rising developments, rewards ambitious experimentation, and pushes the collective requirements of service artistry and innovation.
Cocktail Week India is a cultural festival for Gen Z and Millennials, blending craft cocktails, gourmet bites, stay music, and pop‑up stories. Focused at the pulse of the hospitality sector, we curate immersive activations, emblem collaborations, and workshops that energize the network and light up rising hospitality sector trends.
Wine Week is a celebration of fine wines, bringing together enthusiasts, experts, and brands to explore exceptional vintages, curated pairings, and unique tasting experiences. It’s a week dedicated to savoring the art of winemaking, discovering new flavors, and connecting with the world of wine through engaging events, masterclasses, and exclusive showcases.
Pour Yourself Into the Pages
Our Existence
AMM Brands exists to reshape how visitors connect with studies. Born from an ardour for exceptional provider and constant innovation, we thrive at the intersection of creativity and precision. Every concept we expand displays an unwavering dedication to hospitality, ensuring that each interplay feels non-public, seamless, and memorable.
Our Mission
At AMM Brands, our assignment is to inspire pleasure via transformative hospitality studies. We goal to set new benchmarks in provider best, operational excellence, and innovative ingenuity across each property and occasion. By nurturing expertise, fostering sustainable practices, and leveraging lowering‑area technology, we champion the power of hospitality to uplift communities and create lasting results.
Our Vision
We envision an international in which service transcends obstacles and sparks cultural trade. By riding innovation and empathy, we goal to set new standards for service excellence across the global degree. Our imaginative and prescient is to be the defining benchmark in the hospitality sector, inspiring peers and growing environments where every touchpoint reflects the authentic spirit of the provider.
About Founder
Archit, a CFA Charter holder and IIM Lucknow MBA, began his career in investment banking with Ernst & Young before pivoting to hospitality. He has built over 10 impactful brands like Cocktail Week, IBG, and Zero Proof, redefining India’s bar scene. As President of IBG, he secured India’s entry into the International Bartenders Association and launched the IBG Bar Academy to train aspiring bartenders. Today, he leads AMM Brands LLP, blending finance, creativity, and purpose.
Our Achievements
Create Something Amazing
10000+
Happy Clients
Expanding Horizons AMM Brand’s Commitment and Success in Diverse Ventures
Let’s Build Something Remarkable Together.
Whether you’re launching a new brand, refreshing an identity, or planning an unforgettable event—AMM Brands LLP is here to elevate your vision.
AMM Brands turned our vague ideas into a brand identity that speaks volumes. Their creativity and execution were top-notch. From packaging to launch events, everything was seamless and impactful
Ritika Malhotra
Founder
We hired AMM Brands for a high-profile hospitality event in Dubai. Their bar setup, staff, and branding integration were flawless. They brought luxury and professionalism to every element
Ankit Suri
Event Director
What impressed us most was AMM Brands’ ability to think like a partner, not just a vendor. They helped us scale our retail experience across 12 cities in record time with smart merchandising and consistent branding
Badrul
Marketing Head
